About
I have been the small team. I built these systems from the inside.
Tinyvation is led by Rajat Arora in Toronto. Rajat has built operations functions from scratch inside resource-capped organizations: the CRM, the automations, the reporting, the revenue and growth systems. He started this firm to do that work for teams who cannot hire it full time.
Why this firm exists
Senior operations work, sized to the problem.
Small teams are usually offered six-month transformations priced for mid-market budgets, or software seats nobody has time to configure. The practical middle, someone senior who fixes the bottleneck and leaves the system documented, is rare at a price a 10-person org can justify.
We watched this from the inside for years, as the people who inherited the unfinished CRM, the undocumented automations and the grant report that took three weeks. The fix was almost never a transformation. It was a handful of small, precise changes nobody had time to make.
So that is the firm: small, precise changes, priced in hours and built to work long after handoff. The name is the thesis. Tiny innovations, compounding.
The principal
Senior expertise, close to the work.
Rajat leads Tinyvation's systems practice across CRM architecture, automation and applied AI.
Rajat Arora
Founder · Principal Consultant
Rajat leads the systems side: CRM architecture, automation and AI builds. He has implemented and rescued HubSpot, Salesforce, Pipedrive and GoHighLevel instances across startups and agencies, shipped hundreds of production automations on Zapier, Make and n8n, and builds AI agents on Claude and OpenAI that run reliably in production.
His test for any system: can the team run it without him in the room. If not, it is not finished.
HubSpot
Zapier
n8n
Claude
Excel
Looker Studio
Notion
LinkedIn
How we behave
Four commitments, kept consistently.
We tell you no.
No to work we cannot scope, no to tools you do not need, no to engagements where we cannot add real value. The no is free and it is the most useful thing on the call.
Numbers over adjectives.
Hours, dates, dollar ranges, acceptance tests. If we cannot put a number on a promise, we do not make the promise.
Built to leave.
Everything lives in your accounts, documented in plain English, so your team can run it without us.
Small enough to care.
We take few clients at a time, on purpose. That keeps every engagement close to senior expertise and every client within one business day of a response.
Fit, stated plainly
Who we serve well, and who we refer elsewhere.
A good fit
- Canadian non-profits and charities, roughly $200K to $2M, with heavy manual reporting loads
- Startups of 5 to 20 people with revenue and no ops function
- Solo consultants and small firms scaling past what spreadsheets can hold
- US and international teams who want senior Canadian talent without the local price tag
Not a fit
- Teams selecting on price alone rather than the right fix
- Organizations that want a vendor relationship more than a solved problem
- Teams that want a six-month roadmap; we scope short, fixed pieces of work
- Work outside our core expertise; we refer those engagements out
Talk to the people who will do the work.
Thirty minutes with Rajat, and an honest read on the fix, the hours, and whether it is worth doing.