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The work

The work, in numbers.

Four systems in detail: the problem, the build, and what changed. These are the builds behind the numbers on our homepage, delivered by our principals inside real organizations. Names are withheld until permissions clear; the numbers are reported in full.

Case 01 · RevOps & CRM

HubSpot · Zapier · Eventbrite

4,000+ applicants through one funnel. 85% of the manual work, gone.

Education & staffing organization · Ontario

The problem

A high-volume recruitment funnel run by hand: applications screened one by one, interviews scheduled over long email threads, and follow-ups sent manually. Coordination consumed most of the team's week.

The build

A structured lifecycle in HubSpot with behaviour-based routing: applicants move stages based on what they do. Scheduling wired directly into stage updates, event flows synced from Eventbrite, and nurture sequences that keep candidates warm automatically.

The outcome

  • • 85% of the manual recruitment workload eliminated
  • • 4,000+ applicants moved through the automated funnel
  • • Screening and scheduling now run on candidate behaviour

STACK

HubSpotHubSpot ZapierZapier SlackSlack

Case 02 · Automation & AI

OpenAI · HubSpot · Zapier

Shift allocation: from hours of coordination to near-instant.

Staffing operation · multi-location · Ontario

The problem

Shift requests arrived as free-form messages: different formats, missing details, no structure. A coordinator translated each one by hand, matched it to people and locations, and double bookings still slipped through.

The build

An AI step parses each unstructured request into clean fields, routing logic assigns shifts by location and availability, and an ownership lock makes double booking structurally impossible. Encrypted confirmations go out automatically; Slack carries the live picture.

The outcome

  • • Allocation time cut from hours to near-instant
  • • Double bookings eliminated by design
  • • Confirmations and updates run without a coordinator in the loop

STACK

OpenAIOpenAI HubSpotHubSpot ZapierZapier SlackSlack ShopifyShopify

Case 03 · Tiny innovation

HubSpot · Zapier · Slack

A referral engine that replaced paid software. Referrals in week one.

Alumni community program · Ontario

The problem

Referrals were the strongest lead source and the least structured process: a paid third-party tool with low adoption, codes issued by hand, discounts applied inconsistently, and no visibility into who referred whom.

The build

The referral tool was retired entirely. Unique codes generate automatically at graduation, discount logic applies itself on redemption with the invoice flow attached, and every referral pings Slack in real time. The whole engine lives inside tools the team already paid for.

The outcome

  • • $0 ongoing software cost, paid tool retired
  • • First referrals landed in week one
  • • Discounts apply themselves: zero manual intervention

STACK

HubSpotHubSpot ZapierZapier SlackSlack

Case 04 · GTM Engineering

HubSpot · Typeform · QuickBooks

A GTM operating system: scoring, attribution, quote to cash.

Services business · sales-led · Ontario

The problem

Every lead received the same treatment because there was no reliable way to separate high-intent buyers from early researchers. Marketing and sales disputed credit for closed deals, and once a deal closed, invoicing started from scratch in another system.

The build

Lead scoring built on behavioural, intent and demographic signals, so MQL to SQL handoffs fire on evidence. Multi-touch attribution settles the credit argument with data. Deal stages trigger invoicing in QuickBooks and reconcile payments back, so closed-won flows directly through to paid.

The outcome

  • • Sales works from a ranked lead list
  • • Attribution answered with multi-touch data
  • • Invoices fire on deal stage; payments reconcile automatically

STACK

HubSpotHubSpot TypeformTypeform QuickBooksQuickBooks ZapierZapier

Your engagement would be Case 05.

Every system above is the kind of work we now scope in writing for clients, most of it under $3,000. Bring the problem; we will bring the hour count.

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$150/hr flat · scope in writing before you sign · hours never expire